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Plan A is a digital marketing firm that specializes in digital marketing, branding, coaching and training.
Zamboanga City, Philippines.
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“Basta Luto Ni Mama” Solidifies Identity of Jing Homemade Products

Jing Homemade Products, a food manufacturer based in Zamboanga City recently launched their company slogan via an image-based Facebook campaign, “Basta Luto Ni Mama”. This further solidifies the identity of the company, and the campaign was spearheaded by Plan A Digital, a homegrown digital marketing firm.

Jing Homemade Products Business Manager Christian Eddieson R. Tactacon said, “’Basta Luto ni Mama’ embodies the expression that moms know best. But more importantly, it puts the spotlight on women in general: that the wisdom and instinct they possess make them better at what they do, forging their own paths to success either as businesspeople or as homemakers.

Jing Homemade Products (JHP) was founded in 2016 by Jocelyn A. Rizada, with the vision to be one of the most recognized food manufacturers in the Asia Pacific region. The campaign (Basta Luto Ni Mama), which is also the company strapline, is a strategic positioning that the company is proud to champion.

Our products simply started as part of our regular family-style meal. My sons usually crave delicious dishes and as a parent, I only wanted to serve them food that they will truly appreciate,” Rizada said.

Then, I realized that I can help serve scrumptious meals to many Filipino homes and families through our products. That idea and my motivation to pursue that idea gave birth to Jing Homemade Products.”

At its inception, JHP launched a couple of products but the company later focused on manufacturing shrimp paste which they market as Jing Bagon Gata in five different variants: Original, Sweet, Sweet and Spicy, Spicy, and Extra Hot.

“Jing Bagon Gata is a product that truly epitomizes what the campaign is all about,” said Tactacon. “Simply put, it is the best shrimp paste available in the market today. And soon, we will launch new product lines that will provide families with more flavors and more choices.”

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