Plan A Digital Marketing (or Plan A) is a full-service digital marketing agency established in 2017. Earl Bumotad and his business partner, Tharanga Widanachchi, founded the company with the mission to help small and medium-sized enterprises achieve their business objectives using a combination of online marketing tools and innovative marketing campaigns.
In the early days, Plan A was simply focused on developing websites. Since then, we have evolved in both our client portfolio and services offered as new digital technologies have emerged.
The company works with a network of professional developers, designers, writers and online marketing specialists in two countries: Philippines and Sri Lanka.
We specialize in the development of a sound digital marketing plan, web design and development, social media marketing, e-mail marketing, branding, copywriting, photography and training.
Do you want to increase brand awareness? Boost sales? Effectively scale up your marketing campaign? We can help you develop a comprehensive digital marketing plan, a social media marketing strategy, a mobile app, or an SEO strategy. First, we need to fully understand your business, goals and challenges for us to propose a plan that can continually be optimized and scaled.
We train individuals and businesses to become better digital marketers or to have a better understanding of the role of online platforms in the overall marketing strategy. We have helped a number of businesses locally leverage digital marketing tools to increase awareness and boost sales.
Branding is both strategic and creative. We work hand in hand with our clients to provide strategic insight combined with powerful identity design to create, develop and build brands. We design logos, photography, videography, website and mobile apps interfaces, product labels, brochures, banner ads, and other marketing collateral where for online or offline use.
We help you understand the demands of your business online. We also help you understand the strategic component when building your brand. Most importantly, we provide expert opinion on your current digital marketing strategy and tactical campaigns.
The Eye of Providence, a very well-known iconography that is commonly used to reference the Illuminati, very much influenced the logo of Plan A. The inspiration for the company name was drawn from a popular planning framework: SOSTAC(r), which also became Plan A’s first client.
The early logo design of the company was pretty much straightforward. However, because the word planning also signifies looking into minor details, the caret was born. More importantly, the caret symbolizes the exponential growth of businesses that leveraged the power of digital!